Is your website doing its job? Does it turn on prospective patients—or turn them off? This pearl can help you decide and make the simple changes that get the job done.
Your website must never be about you, it must only be about them. Always use the second person singular (you, your) and limitedly the first person plural (we, us) and speak to them as if they are actually in front of you.
Always speak as if they are already in treatment, which is called a “pre-close” and helps sell the patient on your services, contact you, and make an appointment.
Your website must fulfill three criteria to be successful: (1) You must make the patient aware that they have a problem, (2) that their problem can be resolved, and, (3) that you can resolve it.
Your website’s home page is the patient’s first impression of you. If properly designed, it will create a positive impression and make them want to find out more about you. If improperly designed, it will create a negative impression.
Click on the PDF below for a more complete understanding of how to design (or clean up) a website that turns them on instead of off.
