What are Realistic monthly any yearly goals based on?
New Pt. Exam Goal: Last Year’s total exams + 2% to 10% increase.
Full/Ph-II Starts Goal: Last Year’s starts + estimated % growth.
Production Goal: Last Year’s Production + 2% to 10% increase + % increase in Full Fees.
Collections Goal: Last Year’s Production + 30% of growth increase (e.g., if 10% growth, than 3%).
Expenses Goal: Last Year’s Expenses + new expenses this year – non-repeated expenses from last year.
What should your goals be?
Base them on last year as above, but consider your past years growth and what percentage is realistic for you.
If last year was a down year, make this year’s goals the same as last year (before the downturn)
Also consider the effect of new marketing programs, but don’t expect too much too soon.
If you want to set, monitor and attain your goals, you might find the “Ultimate Goal-Attaining & Reporting Kit” of value.
